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Lawyers, get on TikTok: Why you should be using the app for marketing.

Anthony Mastrangelo

Lawyers, it's time to get on TikTok! For anyone who's been living under a rock, TikTok is a short-form, video-sharing app that allows users to create and share up to 60-second videos, on any topic. The app has reached over 800 million monthly active users worldwide and growing.

It's a great way to connect with your target audience and market your law firm in a fun and engaging way. In this article we'll dig deeper into why you should seriously consider a TikTok marketing strategy, as well as present some attorneys who are currently seeing a ton of success on the platform.

Video is dominating the web.

Let's begin with a stat that's too important to ignore - Video content has taken the internet by storm in fact, according to Cisco, In 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. Incorporating video into your digital marketing has now become essential.

With the rise of YouTube, video content became increasingly popular, and YouTube is still a fantastic platform to promote your brand. However, there are some big differences between YouTube and TikTok that can make TikTok a more attractive option for marketing your law firm.

Creating TikTok videos is much easier than you'd think.

For one, TikTok videos are much shorter than YouTube videos, not only making them more digestible and less of a commitment for viewers but also making them easier for you to produce. Additionally, TikTok has many built-in features that make creating engaging videos simpler, such as the ability to add music and effects. You can create pretty epic videos just using your smartphone and TikTok.

There are also many great third-party smartphone apps specifically designed to help you easily utilize powerful video editing tools directly from your smartphone. Splice is one of the leading video editing apps for iPhone and Android. For creators looking to make more intricate videos, this app may be a great solution.


TikTok Algorithm is better for creators compared to other platforms.

TikTok is also relatively newer than Instagram, Facebook, Youtube, Snapchat, etc. This is worth noting because as TikTok keeps growing they invest heavily in creators who provide interesting and engaging content. Creators are seeing far more organic exposure on TikTok than some of the other platforms. Taking advantage of TikTok's algorithm can give you a head start in building a following on the app.

That isn't to say that you should avoid other platforms. In fact, many creators will make their videos on TikTok, leveraging its simple interface to build great videos, and then re-purpose that content on other platforms such as YouTube "shorts" and Instagram "reels."

Get inspired by other lawyers doing it right.

As you browse "lawyer TikTok" you will come across many different attorneys who are taking unique approaches to video content on the platform. Some creators have more complex video content, while others will keep it simple. The most important thing to remember when it comes to building your brand on TikTok (or really any social media platform for that matter) is to stay consistent. Consistency is key when growing your followers.   Here are some examples of attorneys who are doing a great job of leveraging TikTok in their marketing efforts.

@the.law.says.what

This account is run by two Harvard law spouses, Maclen & Ashleigh. They do a great job of breaking down current events from a legal perspective. From major global news events to the latest drama in pop culture, you can count on @the.law.says.what to provide you with the legal details behind them all.

In comparison to other content creators, their videos are simple, but their personalities come across as genuine, and the subjects they discuss are always intriguing and well-communicated. The sophistication of their legal approach on TikTok is clearly catching on with almost over half of million people following their account!

@the.law.says.what Your legal rights on TikTok! Harvard law spouses explain #fyp #viral #edutok #law #wtf #funny ♬ original sound - Maclen & Ashleigh
@the.law.says.what Reply to @andrea_loonylovegood Is Kanye’s new music video ILLEGAL? #fyp #music #edutok #kanye #kimkardashian #lawyersoftiktok ♬ original sound - Maclen & Ashleigh
@the.law.says.what When hiding your lottery winnings goes VERY WRONG #fyp #couple #marriage #edutok #wtf #funny #law ♬ Roxanne - Instrumental - Califa Azul

@lawbymike

@lawbymike is another fantastic example of an attorney who's mastering TikTok. Mike Mandell has an electric personality that has amassed him over 6 million followers on the platform. His content is a bit more complex in terms of production, using advanced transitions, and visual effects. You'll often see Mike acting in numerous sketches with other actors, and he's always on the latest TikTok trend. You can't help but watch his entertaining videos

Other notable accounts...

@attorneytom

@galawyer

@thelawyer

@lawyerkelly

All of these attorneys have been building an audience on TikTok with creative and engaging content. If you're an attorney looking to get started on TikTok, it's important to think about how you can make your mark on the app. Getting in front of a camera may be scary for some, but there are so many possibilities when it comes to content creation.

We hope that this has piqued your interest in becoming the next big TikTok success! Now start planning your strategy and get filming! Happy TikTok-ing!

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